• Social Mobilization

    Five Guidelines For Putting It Into Action

    Social mobilization identifies, organizes, directs, and intensifies particular target audiences toward a specific moment to take credible, measurable action. In the end, all that matters is this: mobilization and monetization. It's also the only thing you can measure.

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  • Publicity

    How To Get The Media's Attention

    No one can successfully argue that night show appearances and gossip site entries, airline magazine features and radio interviews are enough to drive action at the bookstores or box office. We need a solution for getting the right publicity, and more of it, at the right time.

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  • Open Source Activism

    The Five Reasons to Democratize and Decentralize Your Cause

    Open source activism is a way to pull people together in small ways that aggregates action that can create tipping points. It's bottom-up activism, coming around a particular idea without a whole lot of individual time, energy, and money.

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  • Winning Back The Audience

    Nine Ways To Improve The Movie Industry

    Inside Hollywood, no one can answer the question: what are we about? We'd like to give a few recommendations, not only on what filmmaking should be about, but also how to get audiences back.

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